I'm Canna, your guide you through the world of personal finance.

My passion is helping you cultivate mindful financial habits that resonate with your everyday life. As an author and speaker, I bring a personal touch to money management, aiming to enlighten and inspire you on your journey towards financial clarity and empowerment.

I'm passionate about empowering others in finance

My professional journey in the financial world has always been driven by a deep passion for helping others. This passion inspired me to establish SASS Financial in 2007, after building a successful career at a major bank. My mission has always been clear and focused - to provide insightful, personalised financial advice that truly makes a difference in people's lives. Dealing with a variety of financial scenarios over the years has given me a profound understanding of the unique challenges and opportunities within personal finance, further fueling my desire to positively impact the financial well-being of my clients.

“Then I found my true purpose and saw my dream become a reality”

Launching SugarMamma in 2014 was a pivotal moment in my life, a time when I found my true purpose and saw my dream become a reality. This platform has enabled me to extend my passion for financial empowerment far beyond individual consultations, reaching a global audience through the digital space.

Now, SugarMamma encompasses YouTube, Instagram, TikTok, and my podcast, SugarMamma’s Fireplay, all of which have been instrumental in realising my dream of making financial wellness and mindful money management accessible and engaging to everyone.

My work, including my acclaimed books The $1000 Project and Mindful Money, is a reflection of my deep commitment to guiding individuals towards financial independence and security. SugarMamma is more than just a platform — it’s the embodiment of my vision to inspire and empower people to take control of their financial futures and lead richer, more fulfilling lives.

Join The Sugarmamma Community

Join today to gain exclusive access to insightful financial tips, engaging resources, and regular updates from Canna Campbell herself.
Bonus Gift: You’ll receive a free budget template and eBook “Your Inner Financial Friend” – a simple how to guide to get you back on track again with your finances, quickly and easily.

I help you navigate your financial journey with confidence

I’m Canna Campbell, your guide on this journey to financial confidence. My passion lies in gently empowering individuals with the knowledge and tools for mindful money management. Through my books, online courses, and inspiring talks, I aim to simplify the world of finance, making it accessible and relatable. My approach is nurturing and supportive, ensuring that you feel equipped and confident to make wise financial choices for a prosperous and secure future.
With over 20 years of experience as a Financial Planner, I bring a wealth of knowledge and practical experience. My journey has been dedicated to empowering individuals with the skills and confidence needed to navigate their finances successfully.

Blog

Accelerate Your Mortgage Freedom: Introducing Grow My Money’s Cashback Magic

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Frugal Fashion – How To Stay Stylish On A Budget!

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Don’t Die With A Mortgage

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The information on this website is general in nature and does not take into account your personal circumstances, financial needs or objectives. Before acting on any information, you should consider the appropriateness of it and the relevant product having regard to your objectives, financial situation and needs. In particular, you should seek professional financial advice and read the relevant Product Disclosure Statement or other offer document prior to acquiring any financial product. 

Canna Campbell is an Authorised Representative of Wealthstream Financial Group Pty Ltd ABN 35 152 803 113 Australian Financial Services Licensee AFSL 412079.

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